Redefining the luxury booking experience online
Luxury Cottages
A high-performing holiday accommodation website designed to improve conversion rates, simplify the booking journey, and support the continued growth of a leading luxury travel brand.
The Challenge
Luxury Cottages was founded in 2019 after identifying a gap in the UK luxury travel market for a more concierge-led approach to self-catering holidays. Since launch, the company has grown rapidly and now manages a large portfolio of high-end holiday properties across the UK.
Their existing website was built around the SuperControl booking platform with a custom checkout experience designed to provide deeper analytics and insight into user behaviour. While visually strong, the management team felt the platform had become too focused on appearance over usability.
As the portfolio expanded, the booking journey had become increasingly complex, leading to confusion for users and lower-than-expected conversion rates.
What we did
We worked closely with the Luxury Cottages team to redesign and rebuild the website with a much stronger focus on user experience, conversion, and performance.
The property search experience was restructured to feel faster, clearer, and easier to navigate, helping users filter and discover suitable properties more efficiently. Navigation, page layouts, and calls to action were refined throughout the platform to reduce friction and guide users more naturally through the booking process.
Alongside the front-end redesign, performance improvements were implemented across the platform to improve loading speeds and responsiveness, particularly across larger property datasets and mobile devices.
We also worked closely with the existing SuperControl setup and custom checkout functionality, ensuring property data, pricing, and availability remained fully synchronised while preserving the enhanced analytics capabilities already built into the platform.
Outcomes
The finished website delivers a significantly more intuitive booking experience while providing a scalable platform designed to support continued growth.
Improved search performance, clearer user journeys, and a more streamlined booking process have helped create a smoother experience for guests and support stronger conversion performance over time.
The result is a website that feels premium, fast, and easy to use, while remaining technically robust behind the scenes.
Let's work together
We'll make a great team